| In
September 2021, Google will introduce a new strike-based system to
enforce against advertisers who repeatedly violate Google Ads policies.
We will begin implementing the strike-based system on Sep 21, 2021, with
a gradual ramp up over a period of 3 months, for the following
policies: Enabling dishonest behavior, Unapproved substances, Guns, gun
parts and related products, Explosives, Other Weapons, and Tobacco. The
policy coverage of the strike-based system will be expanded to add
additional policies in phases over time and advertisers will be notified
each time new policies are brought within scope of the strike-based
system.
|
|
| Please note that this update does not impact the account suspension procedures for egregious Google Ads policy violations. |
|
|
| What's changing: |
|
|
| To
help ensure a safe and positive experience for users, Google requires
advertisers to comply with Google Ads policies. As a part of the Google
Ads enforcement system, Google will begin issuing strikes to
advertisers, which will be accompanied by email notifications and
in-account notifications to encourage compliance and deter repeat
violations of our policies. |
|
|
| An
advertiser’s first policy violation will only result in a warning. But
advertisers will earn their first strike if we detect continued
violation of our policies. Advertisers will be able to receive a maximum
of three strikes, and the penalties applied with each strike will
progressively increase. Temporary account holds will be applied for the
first and second strikes (for 3 and 7 days respectively), while the
third strike will result in an account suspension. |
|
|
| An
advertiser placed on a temporary account hold will be required to
remedy the violations in question and to submit an acknowledgement form
to resume serving ads. Following this acknowledgement, their account
will be released from the temporary account hold state either 3 days
after the first strike was issued, or after 7 days for a second strike.
Advertisers can also appeal a strike decision if they believe it was
issued in error. Ads will resume serving immediately after successfully
appealing the strike. Accounts will remain on temporary hold if no
action is taken by the advertiser to either acknowledge or appeal a
strike. Strikes will remain on the Google Ads account for 90 days unless
they’re successfully appealed. |
|
|
| Accounts
suspended following a third strike will not be able to run any ads or
create new content unless the suspension is successfully appealed. Learn more about suspended accounts. |
|
|
| Thank you for your cooperation. |
0 Comments